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Rangerpyo
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Sep 2024
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Step 1: Finding a Profitable Niche When it comes to selecting a niche you want to select a niche based on 5 properties: How profitable is the niche? How large is the market size of the niche? How much competition is in the niche? How easy is it to get results for the niche? How well do you understand the niche? Ideally the perfect niche would score very high in every one of those categories however, fortunately, we don’t live in a perfect idealistic world. So instead of spending months analyzing and researching the “Perfect” niche I just picked one which scored high on at least 3/5 of those categories and moved on, which was Solar. Step 2: Signing Your First Client Here’s where it got real. I couldn't wait around for clients to come to me. I went out and hustled. I sent dm's and cold called solar businesses, offering to run their ads for them on a performance pay-per appointment basis. Charging them anywhere from $200-$350 per appointment. After managing them for 3 months I would transition them to a retainer package of $2500+/mo Step 3: Learning Facebook Ads (Fast) You don’t need to spend months learning ads. I dove in for a week, learning the basics from YouTube videos, courses, and testing small ad budgets. Here’s the secret: You don’t need to be a genius—just target the right audience and create compelling offers. Once I got the hang of it, I started delivering results. Step 4: Scaling Up Once I had a few clients under my belt, I knew I couldn’t do everything myself. So I hired a media buyer to manage the ads for me. This allowed me to focus on getting more clients without worrying about fulfillment I paid them $500/client/month. So with me bringing in anywhere from $1500-$2500+/mo for every client and paying my media buyer $500 for each client each month to run all the ads. You can start to see how streamlined and profitable of a business this becomes Eventually I hired an account manager to handle communication and reporting for my clients and sales people to effectively remove me from the day to day business process. Key Insights The key to scaling is simple—charge more and do less. Once I had results to show, I started raising my prices. That’s how I hit $30k per month without killing myself doing all the work. I found a niche, learned just enough to be dangerous, and then scaled by outsourcing.
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